They really look high end. They look like carpet, but they're almost like a hook and loop material. They don't show surface dirt easily, it's like dust/dirt drops through the surface. Haven't cleaned them yet, but it looks promising. They fit my 2023 M3 Performance perfectly. It's like a luxe greeting to the car every time I get in.
I am really impressed initially. They need to off-gas for a week, but after that you can't smell them. Time will tell, but they seem like they'll be durable. If I could buy a set that fit my Wrangler, I would have already done that. I'd say they're good for the money (cheaper than weathertechs) but they are just good, period. Buy them.